About me
Hi, I'm Luca
Digital marketing consultant helping businesses around the world grow through SEO, paid media, conversion optimisation and practical AI.
My story
From Auckland tradies to clients worldwide
I started out running Google Ads, SEO and social campaigns for trade businesses around Auckland: builders, electricians, painters and concreters who needed a steady flow of quality leads. It taught me early that marketing only matters when it turns into revenue.
Today I manage a diverse portfolio of clients from all over the world. I work across e-commerce brands selling into multiple markets, hospitality businesses, B2B lead generation and crypto and Web3 companies, alongside the trades where it all began.
That range means I've seen what works in very different markets, budgets and buying cycles, and I bring those lessons to every account. My core expertise covers technical SEO and AI search visibility, Google Ads, Meta and LinkedIn advertising, and conversion tracking with GA4 and Google Tag Manager. More recently, I've been helping businesses use AI to automate repetitive work and scale their marketing.
My approach is simple: understand the business first, measure everything properly and focus on the numbers that actually move it forward.
Industries
Experience across a wide range of sectors
E-commerce
SEO, Shopping and Performance Max for online stores, including brands selling across multiple countries and languages.
B2B and lead generation
Search and LinkedIn campaigns that fill the pipeline with qualified leads, tracked through to revenue.
Crypto and Web3
Paid media and organic search for blockchain and crypto projects in a fast-moving, tightly regulated ad environment.
Hospitality
Local search, bookings and paid social that bring guests through the door.
Trades and home services
Google Ads and local SEO that keep the phone ringing with jobs worth quoting.
Your industry?
The fundamentals translate. Tell me about your business and I'll share how I'd approach it.
Get in touch
What you can expect
How I work with clients
Senior, hands-on expertise
You work directly with me, not an account manager passing notes to a junior.
Measurement first
Tracking is set up properly from day one, so decisions are based on real data.
Clear and transparent
Plain-English reporting on what's working and what isn't. Your accounts always stay yours.
FAQs
About working with me
Are you a freelancer or an agency?
I'm a freelance digital marketing consultant, so you work directly with me. For larger projects I collaborate with a small network of trusted specialists, such as developers and designers.
Do you work with international clients?
Yes. I'm based in Auckland, New Zealand, and manage clients from all over the world. Everything runs remotely, with regular video calls and clear reporting.
How do you handle different time zones?
We agree on a meeting time that suits both sides and keep most communication asynchronous, so work keeps moving while you sleep.
Which industries do you work with?
E-commerce, B2B and lead generation, crypto and Web3, hospitality and trades are my most common, but the fundamentals of good marketing apply across most sectors.
Can you run campaigns in other languages?
Yes. I have experience running and localising SEO and paid campaigns for multiple European markets, including German, Spanish and French.
Let's have a chat
Tell me about your business and goals, wherever you're based. The first call is free and there's no obligation.
Book a free call