Google Ads Management
Google Ads that pay for themselves
Stop paying for clicks that never turn into customers. I set up and manage Google Ads campaigns for businesses around the world with proper conversion tracking, tight targeting and clear reporting, so you always know what your ad spend is returning.
What's included
Everything your campaigns need to perform
Account audit
A full review of your existing account to find wasted spend, missed opportunities and tracking gaps.
Search campaigns
Keyword research, tightly themed ad groups and ad copy that matches what people are searching for.
Performance Max and Shopping
Feed optimisation and asset groups for e-commerce brands, with guardrails so Google's automation works for you.
Conversion tracking
GA4 and Google Tag Manager set up properly, including enhanced conversions and call tracking, so bidding optimises for real leads.
Ongoing optimisation
Search term reviews, negative keywords, bid strategy tuning and ad testing every week, not just at month end.
Clear reporting
A simple monthly report showing spend, leads, cost per lead and what I'm changing next.
How it works
From audit to profitable campaigns
01
Audit
Review your account, tracking, landing pages and competitors.
02
Tracking
Fix or set up conversion tracking before spending another dollar.
03
Launch
Build or restructure campaigns around your most profitable services.
04
Optimise
Weekly improvements and monthly reporting on cost per lead.
FAQs
Google Ads questions, answered
How much should I spend on Google Ads?
It depends on your industry, market and goals. Cost per click varies a lot between countries and sectors, so I'll recommend a starting budget based on search volumes and competition in your market, then scale what works.
How quickly will I see results?
Ads can start generating clicks the day they go live. It usually takes four to eight weeks of data to optimise campaigns properly and bring your cost per lead down to a stable level.
Do I keep ownership of my Google Ads account?
Always. The account, data and tracking belong to you. I work inside your account with manager access, so if we ever stop working together, everything stays with you.
Is Google Ads better than SEO?
They do different jobs. Google Ads brings in leads quickly and is great for testing which keywords convert. SEO takes longer but keeps delivering without paying per click. Using Ads data to guide your SEO is one of the most efficient approaches.
Why is conversion tracking so important?
Without accurate tracking, Google's bidding algorithms optimise for clicks instead of customers. Getting tracking right is often the single biggest improvement I make to an existing account.
Are there lock-in contracts?
No long lock-in contracts. I prefer to earn your business every month with results and transparent reporting.
Want to know where your ad spend is going?
Get a free Google Ads audit. I'll show you where budget is being wasted and what I'd change first.
Request your free audit