Social Media Marketing
Paid social that brings in customers, not just likes
I run Facebook, Instagram and LinkedIn ad campaigns for businesses around the world. Clear audience strategy, creative testing and tracking that connects every dollar you spend to leads and sales.
What's included
Social advertising, done properly
Meta Ads (Facebook and Instagram)
Prospecting and retargeting campaigns built around your ideal customer, with budgets focused on what converts.
LinkedIn Ads
B2B campaigns that reach decision makers by job title, industry and company size.
Audience strategy
Custom and lookalike audiences built from your customer data and website visitors.
Creative testing
Structured testing of hooks, formats and messages so you learn what resonates and stop guessing.
Pixel and Conversions API
Meta Pixel, Conversions API and LinkedIn Insight Tag set up via Google Tag Manager for accurate attribution.
Reporting
Monthly reports focused on cost per lead and return on ad spend, not reach and impressions.
How it works
From first test to scale
01
Discover
Understand your customers, offer and what's worked before.
02
Set up
Tracking, audiences and campaign structure built the right way.
03
Test
Launch creative and audience tests with controlled budgets.
04
Scale
Put more budget behind the winners and keep refreshing creative.
FAQs
Social media marketing questions, answered
Which social platform is best for my business?
For most consumer businesses, Facebook and Instagram offer the best reach and cost efficiency. For B2B services, LinkedIn is usually worth the higher cost per click because the targeting is so precise. I'll recommend a mix based on your audience and markets.
How much do Facebook and Instagram ads cost?
You set the budget, and you can start small. Costs vary by country, audience and industry, so what matters most is cost per lead or sale, which is what I optimise for.
Do you manage organic social posting too?
My focus is paid social advertising, where results are measurable. I can advise on how organic content supports your ads and recommend content partners if you need ongoing posting.
Do I need to supply the ad creative?
Your own photos and videos usually perform best because they feel authentic. I'll give you a clear creative brief and can produce simple static and video ads from your existing assets.
What is the Conversions API and why does it matter?
Browser privacy changes mean the Meta Pixel alone misses conversions. The Conversions API sends events server side, giving Meta more accurate data to optimise your campaigns and report results.
How long before I see results?
You'll see early data within the first week. It typically takes four to six weeks of testing to find winning audiences and creative, then results improve as we scale.
Ready to make social ads work harder?
Book a free call and I'll review your current social advertising and share where I'd focus first.
Book your free call